What is web design

A web design is the process of creating a website that includes the layout, colors, text, and other visual elements. A web developer may use a variety of tools to create an interactive website, including HTML, CSS, and JavaScript.

Designing a website also needs planning and arrangement of its contents. It is not only about visual presentations but also about user experience. Website user interface UI is the first impression when web visitors land on your website. It is paramount to create a user interface design to keep the customers coming back to the website. 

The increase in the use of mobile devices like cell phones and iPads has led to how web designers create the layout for a website. Websites nowadays are versatile enough to work on both laptops and mobile phones. More than half of internet traffic is from mobile device users. It is important to provide a better experience to mobile web users.

What are web design elements?

There are three major elements of web design. Implementation of these 3 major elements to the new website will definitely help to provide a better user experience for your site visitors and increase conversions.

Content. Having concise and effective content is important for a good web design. Contents are the main reason to be found on search and people visit your website to know more. Visual content plays a vital role in grabbing the attention of your web visitors which will also make them stay on your website longer. Contents include information such as videos, images, gif files, and infographics that are relevant to the page.

Usability. The website should be easy to navigate and user-friendly. Seamless user experience for your website visitors will help in conversion. Analyze your website visitor’s behavior with the help of a heatmap tool and update your site experience based on that data.

Aesthetic. Any information can be accessed more easily than ever before which results in a reduced attention span. People nowadays have a concise attention span. You only have a few seconds to capture their interest. You have to make sure to give your website an impactful aesthetic. A good aesthetic does not only include graphic designs. It should highlight the identity of the brand itself. The branding should not get lost with all the aesthetics that you will incorporate into your web design.

Responsive Web Design

More than half of website visitors browse web pages from mobile devices. Mobile browsing will surpass laptop and desktop browsing anytime soon. So web design should adapt screen size without breaking the functionality and user interface of the website. Your website should be able to respond to users’ behavior considering the platform, screen size, and orientation. The website will have a high bounce rate if it does not respond to small device screen sizes.

Website Design and Development

Web design and web development are two different aspects that are needed to go live. Web design is the aesthetic and usability of the website. This includes the layout, navigation, and interface of your website. Web design is very important for creating a good impression between your business and your client.

Web development is the process of creating a website or web application. It involves the use of various technologies, including HTML, CSS, PHP, and JavaScript. Web developers bring web design to life.

Web design deals with the aesthetics of your website. Web development is the engine that runs behind the scenes with every click of the mouse.

Types Of Website Design

Fixed Design

Fixed designs are web pages that have fixed sizes and layouts. They do not adjust when viewed on a smaller or bigger screen. On a smaller screen, a desktop version of your website will not be ideal. Your site visitor will need to move the screen horizontally and vertically to be able to see the full content of your website.

Liquid design

Liquid design auto-fills to follow the size of the screen, hence the term liquid. The components of the website will expand and shrink relative to where it is being viewed.

Responsive web design

This is the most effective type of layout when building a website. The website will adjust based on the platform where it is being viewed. Responsive web design will make your website effective on laptops and mobile devices.

Website Design Tools

Designing a web is becoming easier and less complicated nowadays. No more coding intricate numbers and letters to build an interactive website. Web design can now be created using simple “drag and drop” blocks.  WordPress, Wix, and Webflow are a few of the commonly used web design tools. These tools allow even non-web designers to create their own websites.

Website Design Process

Project Identification

The first step in creating a website is to identify the needs and wants of your client. This is where you define the problem and find a solution. Research and analysis is also a part of this process. Before you can create a good design, it is important to understand your clients.

Information Architecture

After identifying and understanding what your client needs, it is time to generate ideas that will bring the solution to life. Information Architecture (IA) defines the structure of your website. This is where the components of the website are arranged and organized to prepare for the next step.

User Interface Design

This process is where visual components are created for the website. This is where the brand identity is established. A good user interface design is what makes your visitors stay on your page. Apart from having a good visual, your website should be responsive and functional

Testing and Evaluation

This is the final step wherein you will see if all the hard work pays off. This is where you evaluate the design and check for inconsistencies. Before putting your website to the public, this last step will give you a chance to perfect the web design and its usability.

Beautiful Web Design

Your business website isn’t only about providing information but also optimizing for eCommerce which can run as a 24×7 sales representative. Make your website successful by intermingling branding, interactive elements, copywriting, and beautiful UI elements. A beautiful web design also takes into consideration the aesthetic of the page.

The colors used, the proportion of every shape to the screen, and even the fonts used. Apart from aesthetics, you also need to consider navigation, ease of use, and speed. Never let your site visitor get lost on your web page. And lastly do not forget the call for action button. Be sure that your visitors can see “Contact Us” or “Buy Now” on your webpage.

Frequently Asked Questions