There are five major elements of a web design. The integration of these 5 elements should provide a unique user experience to your site visitors.
Content. Having a concise and effective content is important for a good web design. Contents are the major reason why people go to your website. You need to provide a captivating visual content to catch your visitor’s attention. This will make them stay on your website longer. Contents include information such as write-ups, videos and images that are relevant to the page.
Usability. A good website should provide ease of use to the visitors. A functional website should be user-friendly, accessible and easy to navigate. You should be able to predict the needs of your visitors and encourage them to explore your website further. Make sure that the visitors will not get lost as they navigate your website.
Aesthetic. People nowadays have a very short attention span. You only have a few seconds to capture their interest. You have to make sure to give your website an impactful aesthetic. Good aesthetic does not only include graphic designs. It should highlight the identity of the brand itself. The branding should not get lost with all the aesthetic that you will incorporate on your web design.
Visibility. Your presence on the internet world is as important as having a good content and visually interesting website. You should be able to know how to rank your website on Google and other search engines. You can do so by creating a digital marketing campaign. Search Engine Optimization (SEO), social media and newsletter are effective digital marketing campaigns.
Interaction. Having a good interaction between the website and visitors is a process. It includes engaging your users, keeping them to your website. And finally you should encourage them to buy your product or services. A good website will help you interact well with your clients and make your business grow.